Accept No Substitutes                                                                                            

Dr. Todd T. Holm

Course Objectives

  

1.  Students will be able to describe key persuasive theories.

2.  Students will be able to apply persuasive communication theories to everyday messages and contexts.

3.  Students will be able to demonstrate a basic understanding of the mechanisms of sales.

4.  Students will be able to conduct a rudimentary persuasive political campaign

5.  Students will be able to analyze arguments utilizing the Toulmin Model

6.  Students will be able to identify fallacies in arguments

7.  Students will understand the basics of propaganda and be able to construct a propaganda campaign

8.  Students will understand and utilize persuasive negotiation strategies