Accept No Substitutes                                                                                            

Dr. Todd T. Holm

Persuasion

The syllabus is subject to change and revision as classes sometimes take on a life of their own and different groups of students will find different areas of Persuasion more interesting and appealing than others.  Consequently more classroom discussion will make some days longer and other days shorter and it is hard to plan for those things.  

Tuesday

  

Thursday

  

  

Introductions, Ice Breakers, class orientation

Read Chapter 1

Ethics 

  

Read Chapter 2

Underpinnings of Persuasive Theory

Read Chapter 3  

Conditioning, Yale Model, Identification

  

Read Chapter 4

Self-Persuasion/ELM, Dual Processing Model

Social Learning Theory Presentation

Heuristic Systematic Model, & less cognitively taxing theories

Information Integration Theory Presentation

  

Reasoned Action Theory, Attribution Theory, Social Judgment Theory

Social Proof Theory Presentation

Read Chapter 8

Syllogisms & The Toulmin Model

Assign Advertising Syllogism

  

Reread chapters 1-4 & 8

Jeopardy Review

Ad Syllogism Analysis Due

Midterm Exam

On Chapters 1-4, 8 & notes

  

Read Chapter 13 

Propaganda I

Protection Motivation Theory Presentation

Propaganda II

Spiral of Silence Presentation

  

Political Persuasion

Bases of Power Presentation

Language Theories

  

Read Chapter 9

Deception

Mid Semester Break

  

Propaganda Presentations

Fallacies

  

Fallacies

Media/Advertising News Manipulation

  

Read Chapter 11

Negotiation Strategies

Assign the Bigger Better Project

Cooperative Bargaining Presentation

Read Chapters 7 & 14

Social Movements

  

Bigger Better Activity

Social Movements and Group Persuasion

“Bigger Better” Show and Tell

  

Thanksgiving Break

Sales & Persuasion

Assign Sales Project

Social Marketing Theory Presentation

  

Read Chapter 10

Group Work in Class on Sales Presentation

Sex & Subliminal Advertising

Embedded Messages Presentation

  

Sales Presentations

Review and Make Up Day

(Day of Flexibility)

Maybe we will watch a movie like

Thank you for Smoking

  

  

  

Final Exam as Scheduled by the College